September 10, 2012

Kunc & Dziedzic: Angles

There are standards for navigation these days. If there's a site built for mobile use, it's bound to use scrolling as its' primary function, for the web, dropdowns, or a bar of links on the top or left side of the screen. But that doesn't inherently mean a boring or staple design. Kunc & Dziedzic has shown what a drastic difference visual angles can make on the display of an interface. Strong photography and a clean mostly monotone color palette helps, but those angles really transforms something simple into something with style.

They aren't alone either. Blonde + Co Creative agency has had a site using an angled scroll that wraps around the page for years. They called it the infinity scroll, and it took so long to load it was barely worth the image based site's content. But Kunc & Dziedzic have standardized the angular process. Using all traditional transitions, the design is crisp and holds the same clarity as a vertical-horizontal plane. Designers tend to avoid angles specifically due to pixelation issues. 72dpi makes a line look off or blurry, but that doesn't make it weak. This is a good example of it being pulled off successfully, and with the frequency I see sites designed this way, it may be a while until I see one again.



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