November 03, 2011

Atlason


Atlason's site is produced by the Atlason design firm from Manhattan. The design, however, has a heavy Scandanavian influence. Very minimalist and using abbrasive black typography set to grid. The black and white color scheme feels a tad outdated, but the styling is done in a constructed manner within the already limited range of possibility that stays in conformity but breaks redundancy with overwhelming white space. It feels more like a newspaper or poster than a website, and functions far better than I had expected.

I would eplain the interface in terms of its flow, which is sadly nonexistent. It moves from one thing to another with an awkward but smooth motion that requires a large and unwieldy amount of human interaction. Because of the way most of the parts of their site pops up, once opened they lead your mouse to the location furthest from where one wouuld be expected to next click. As for keyboard users, and those used to navigation by other means, you're out of luck. Designed for the iPad, however I can only express that the site is superbly engaging for the minimal content it contains.

The part that I'd really rave about, however, is the type boxes which are direct to php. I can't really remember this being seen on any other site, and actually have to consider implmenting it on my own sites, which will for now remain anonymous. The screen movement itself is nothing but visually appealing and I have to admit it is absolutely fantastic. Each individual page is like looking at simplistic design cocaine. And altogether a worthy 30 seconds of your day to visit.